Department of Business Administration (BBA)
VISION
To nurture socially responsible, globally competent business leaders and entrepreneurs by providing quality education aligned with the standards of APJ Abdul Kalam Technological University.
MISSION
To deliver outcome-based business education under KTU guidelines by integrating management theory with industry practices, developing analytical thinking, ethical leadership, and entrepreneurial skills in students.
BBA Program
BBA (Bachelor of Business Administration)
Add on Courses
Aviation & Airport Management
Logistics & Supply Chain Management
PEO1: To provide a strong foundation in management, accounting, finance, marketing, and human resource management as per KTU BBA curriculum.
PEO2: To develop analytical, problem-solving, and decision-making abilities to address complex business scenarios.
PEO3: To foster entrepreneurial mindset, leadership qualities, and innovation aligned with KTU's outcome-based education.
PEO4: To instil professional ethics, corporate social responsibility, and sustainable business practices.
PEO5: To strengthen communication, teamwork, and interpersonal skills for effective performance in professional environments.
PO1 - Business Knowledge: Apply knowledge of management, finance, marketing, and HR to real-world business situations.
PO2 - Problem Analysis: Identify, analyze, and resolve business problems using appropriate tools and methodologies.
PO3 - Communication Skills: Communicate effectively in written and oral forms in professional business environments.
PO4 - Ethics & Social Responsibility: Apply ethical principles and demonstrate corporate social responsibility in business decisions.
PO5 - Entrepreneurship: Exhibit entrepreneurial thinking and skills to initiate and manage business ventures.
PO6 - Leadership & Teamwork: Function effectively as a leader and team member in diverse organizational settings.
PO7 - Lifelong Learning: Engage in continuous learning and adapt to the evolving global business landscape.
Semester I: Management Concepts & Organisational Behaviour, Financial Accounting, Managerial Economics, Business Statistics, Business Communication, Environmental Studies & Disaster Management.
Semester II: Principles of Marketing, Corporate Accounting, Business Regulatory Framework, Quantitative Techniques for Business, IT for Managers, Life & Yoga Skills.
Semester III: Human Resource Management, Cost Accounting, Financial Management, Research Methodology for Business, Consumer Behaviour, Entrepreneurship Development & Project Management.
Semester IV: Operations & Supply Chain Management, Banking Theory & Practice, Income Tax Law & Practice, Strategic Management, Elective I, Mini Project.
Semester V: International Business Management, Business Ethics & Corporate Social Responsibility, Management Information Systems, Elective II, Elective III, Internship / Industrial Training.
Semester VI: Elective IV, Elective V, Project Work & Viva Voce, Comprehensive Examination.
Elective Areas: Finance, Marketing, Human Resource Management, International Business, Logistics & Supply Chain Management, Aviation & Airport Management.
Course Overview
The Bachelor of Business Administration (BBA) programme under APJ Abdul Kalam Technological University (KTU) is a 3-year undergraduate programme spread across 6 semesters following the Choice Based Credit System (CBCS). The curriculum is designed to provide students with a comprehensive understanding of business and management principles, blending core courses with practical training and elective specialisations. Core areas include management, accounting, finance, marketing, human resource management, operations, and business law. Students also undergo an internship and complete a final semester project. The programme offers elective streams in Finance, Marketing, HRM, International Business, Logistics & Supply Chain Management, and Aviation & Airport Management. Graduates are well-equipped for careers in corporate management, banking, entrepreneurship, and higher studies such as MBA.